Madeleine Brooks,

Product Designer

HydroApps's Ad Campaign's Mission : Inform potential customers that they no longer need to keep track of paperwork and can use an app instead.

Design Mission : Inform potential customers that they no longer need to keep track of paperwork and can use an app instead.

See Ad (in the wild)
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FB2 risk ad image
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social media gif for HydroApps
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HydroApps value statement image
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HydroApps large gif
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HydroApps banner gif

My Role as Graphic Designer and Content Creator

Step 1: External Discovery

step 1 presence icon

What are my first impressions looking at a company’s website, social media presence, & previous ads?

Step 2: Internal Discovery

step 2 questions icon

I ask the client questions to define or clarify things like…

  • Company Mission
  • Product Purpose
  • Market Landscape
  • Target Consumer
  • Message
  • Branding
  • Resources
  • SWOT

Step 3: Crafting the Message

step 3 messages icon

I write down the phrases, keywords, and mottos that could fit the brand identity and product goals. I then edit down the list to the best options and send to the client. The client in this case gave feedback and combined a couple of the ideas with some tweaks.

HydroApps Message Brainstorm
messages example for HydroApps

Step 4: Moodboarding

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After crafting the message, I compile images, color palettes, typographies, and inspiration for the mood of the campaign. Together, the client and I nail down exactly what from the moodboard should stay and what should go..

Step 5: Drafting the Design

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Pretty self-explanatory! 😉

A Few Banner Draft Options

Step 6: Finalizing the Design

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After a few rounds of feedback and revisions, we land on the final draft(s). I send over the necessary deliverables (files agreed upon at the beginning of the project) as well as any other assets needed.

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